SOUTHERN AFRICA MARKETS CAMPAIGN

Taking a Fresh Approach: Making markets work for small holder producers

Background

Objectives

Activities

Outputs

MARKET VOICES

KEY MESSAGES

PROJECT SUMMARY

 

For most countries in southern Africa, food systems are burdened by multiple challenges that include weather extremes such as droughts and floods. These challenges undermine agricultural production and productivity, and ultimately livelihoods. Currently, of particular concern is the COVID-19 pandemic, and that it may continue to compound existing challenges, especially access to domestic agriculture markets and finance by women farmers, the rural and urban poor, and the vulnerable. The lockdown regulations imposed by national governments in the region in response to the pandemic have disrupted the normal functioning of domestic markets and agriculture value chains, resulting in increased prices of food, basic commodities and services. These disruptions have exacerbated the traditional market-related challenges faced by Micro, Small, and Medium Enterprises (MSMEs), especially smallholder rural farmers across the region.

 

Markets are the main ‘transmission mechanisms’ between growth in the wider economy and the lives of the poor. Most smallholder farmers (SHF) sell their produce in informal markets that generate limited value. Evidence from research confirms that despite demanding requirements, participation in formal markets increases incomes much more than participation in informal markets. For instance, horticulture farmers producing fruits and vegetables lose a good proportion of their produce due to unpredictable demand in the informal market against poor or lack of cold storage facilities in their local open markets. Advocating for SFH (especially women and youth) to access markets as food producers is critical for fostering pro-poor and inclusive economic growth, thus the need for a structured campaign.

 

Against this backdrop, the Food, Agriculture and Natural Resources Policy Analysis Network (FANRPAN) has partnered with Oxfam Southern Africa (Oxfam SAF) in an effort to transform market systems in the Southern African region. Over the past 2-3 years, FANRPAN and Oxfam SAF have conducted a series of research studies focusing on four countries, namely Malawi, Mozambique, Zambia and Zimbabwe. These studies aimed at unpacking factors that affect the participation of SHFs, in agricultural markets. Findings show that women farmers play significant roles in production and post-harvest processing, but benefit least from farming enterprises because they are underrepresented in market systems. There is need to create an enabling environment to transform agriculture markets for the smallholder farming households.

PROJECT OBJECTIVES

 

The objective of this campaign is to increase the awareness of the market access constrains faced by SHFs and provide evidence-based solutions to create an enabling and fair environment for farmers to access market.

 

 

CAMPAIGN ACTIVITIES

 

Regional Campaign Activities

At a regional level, campaign employs a two-pronged online strategy that focuses on (i) barriers to market access, and (ii) stakeholder awareness to provisions within national, regional, and continental frameworks. Whilst largely online, the campaign will culminate in national dialogues within the participating countries; Malawi, Mozambique, Zambia, and Zimbabwe.

 

National Campaign Activities

At country level, focus is on operationalizing and socializing the campaign, calling country stakeholders to action. National multi-stakeholder webinars will be conducted, providing an opportunity for interface between non-state actors such as smallholder farmers (including women and youth) with policy makers.

PROJECT OUTPUTS

  • Synthesis Report

  • Infographics

  • Leaflets

  • Policy Briefs

  • Markets Campaign - Regional Position Paper

KEY MESSAGES

 

 

  • Capacity Building

    There is urgent need to:

     

    • Increase proportion of smallholder farmers with access to training and extension services by up to 50% by 2025

     

    • Build capacity of smallholder farmers to leverage ICTs, including storage facilities, that facilitate access
      to profitable markets

     

    • Access to natural resources – land

     

    • Increase the number of smallholder farmers accessing credit by up to 50% by 2025.

     

    • Increase investments in agriculture – 10%

  • Infrastructure

    There is urgent need to:

     

    • Invest in building gender-sensitive market infrastructure accessible to smallholder farmers

     

    • Encourage private sector infrastructure investments in rural areas through tax reliefs/holidays and
      Public Private Partnerships (PPPs)

  • Policy

    The following is urgently needed:

     

    • Co-develop and/or jointly review market access related policy implementation strategies/plans by 2022

     

    • Improve the enabling environment for private sector investment in agriculture by providing policy-makers
      with evidence on the ease of doing business in agriculture

     

    • National policies and programmes implementing African Continental Free Trade Agreement (AfCFTA) should  
      foster competitiveness of smallholder farmers to benefit from profitable markets

  • Farmers Associations

    Empower more smallholder farmers, especially women and youth, to form and join existing organized farmers’ groups and associations.

  • ICT for Agriculture

    Information and communications technology for agriculture (ICT4A) a viable strategy to expand markets especially during the ongoing COVID-19 pandemic that has enforced restrictions against physical engagements

Campaign

This Markets Campaign focuses on access to markets and supermarkets by SHF, taking into account vulnerability to shocks such as climate change and the COVID-19 pandemic. This campaign strategy builds on the global, continental and regional policy framework provisions such as the Southern African Development Community – Regional Indicative Strategic Development Plan (SADC-RISDP), Comprehensive Africa Agriculture Development Programme (CAADP) Malabo Declaration, African Continental Free Trade Agreement AfCFTA) and Sustainable Developmental Goals (SDGs).

 

The campaign seeks to strengthen and coordinate smallholder farmers, especially women and youths, to have increased access to sustainable and profitable agriculture markets supported by an enabling policy environment. The focus is on the collective action at regional and national levels, building on ongoing work (programmatic) and campaigns in SAF focus countries (Malawi, Mozambique, Zambia and Zimbabwe). During the campaign, smallholder farmers, policy makers, private sector, civil society, academia and media will be engaged.

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    2. In your view, what do smallholder farmers need the most?

    3. Is there targeted support for smallholder farmers, especially women and youth, to access markets?

    4. Below are some key challenges faced by smallholder farmers, particularly women and youth. Do you agree?

    5. The following policy frameworks provide an enabling environment for smallholder farmers, especially
        women and youth to participate in profitable markets. Do you agree?

Discussion

Partners and participating organisations

ACKNOWLEDGEMENTS

 

This output is the result of contributions of numerous participants and experts - generating evidence to inform the campaign. We wish to express our gratitude for all contributions, without which this output would not have been possible.

Copyright © 2021 Oxfam International. All rights reserved.

  • Background

    PROJECT SUMMARY

    For most countries in southern Africa, food systems are burdened by multiple challenges that include weather extremes such as droughts and floods. These challenges undermine agricultural production and productivity, and ultimately livelihoods. Currently, of particular concern is the COVID-19 pandemic, and that it may continue to compound existing challenges, especially access to domestic agriculture markets and finance by women farmers, the rural and urban poor, and the vulnerable. The lockdown regulations imposed by national governments in the region in response to the pandemic have disrupted the normal functioning of domestic markets and agriculture value chains, resulting in increased prices of food, basic commodities and services. These disruptions have exacerbated the traditional market-related challenges faced by Micro, Small, and Medium Enterprises (MSMEs), especially smallholder rural farmers across the region.

     

    Markets are the main ‘transmission mechanisms’ between growth in the wider economy and the lives of the poor. Most smallholder farmers (SHF) sell their produce in informal markets that generate limited value. Evidence from research confirms that despite demanding requirements, participation in formal markets increases incomes much more than participation in informal markets. For instance, horticulture farmers producing fruits and vegetables lose a good proportion of their produce due to unpredictable demand in the informal market against poor or lack of cold storage facilities in their local open markets. Advocating for SFH (especially women and youth) to access markets as food producers is critical for fostering pro-poor and inclusive economic growth, thus the need for a structured campaign.

     

    Against this backdrop, the Food, Agriculture and Natural Resources Policy Analysis Network (FANRPAN) has partnered with Oxfam Southern Africa (Oxfam SAF) in an effort to transform market systems in the Southern African region. Over the past 2-3 years, FANRPAN and Oxfam SAF have conducted a series of research studies focusing on four countries, namely Malawi, Mozambique, Zambia and Zimbabwe. These studies aimed at unpacking factors that affect the participation of SHFs, in agricultural markets. Findings show that women farmers play significant roles in production and post-harvest processing, but benefit least from farming enterprises because they are underrepresented in market systems. There is need to create an enabling environment to transform agriculture markets for the smallholder farming households.

  • Objectives

    PROJECT OBJECTIVES

    The objective of this campaign is to increase the awareness of the market access constrains faced by SHFs and provide evidence-based solutions to create an enabling and fair environment for farmers to access market.

     

     

  • Activities

    CAMPAIGN ACTIVITIES

    Regional Campaign Activities

    At a regional level, campaign employs a two-pronged online strategy that focuses on (i) barriers to market access, and (ii) stakeholder awareness to provisions within national, regional, and continental frameworks. Whilst largely online, the campaign will culminate in national dialogues within the participating countries; Malawi, Mozambique, Zambia, and Zimbabwe.

     

    National Campaign Activities

    At country level, focus is on operationalizing and socializing the campaign, calling country stakeholders to action. National multi-stakeholder webinars will be conducted, providing an opportunity for interface between non-state actors such as smallholder farmers (including women and youth) with policy makers.

  • Outputs

    PROJECT OUTPUTS

  • MARKET VOICES

    MARKET VOICES

    ·      Video clips

     

    ·      Audio clips

     

    ·      Pictures/Gallery

     

    ·      Messages [Text]

  • KEY MESSAGES

    KEY MESSAGES

    ·      Video clips

     

    ·      Audio clips

     

    ·      Pictures/Gallery

     

    ·      Messages [Text]