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Subsistence livestock farmers should be understood of who they are, not what practitioners think they ought to be
A case of selected farmers in Alfred Nzo and Amathole District Municipalities of the Eastern Cape Province
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69 percent of South Africa’s land size is suitable for livestock (cattle, sheep and goats) production (McDermott et al, 2010).
Livestock is the largest agric sector it terms of its contribution to country’s GDP (excl subsistence farming).
Main market channels (DAFF, 2002);
Small scale farmers (serving informal markets) Vs Large commercial (servicing formal markets).
45% marketed through informal markets vs. 55% through formal markets (Van Zyl et al, undated).
The area of concern in this study is informal markets.
Characterized by direct selling to consumers (DAFF, 2002).
Buying decision of cattle focuses on older oxen, bigger and fat.
Small-scale farmers largely serve the informal markets (Costales et al , 2007).
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Food, Agriculture and Natural Resources Policy Analysis Network