To provide service of excellence to the Minister, Department of Agriculture and Directly Affected Group's (DAGs) on the strategic positioning of South African Agriculture in dynamic global markets
Mission
Provide accurate and well-informed policy advice to the Minister, Department of Agriculture and DAG's
Focus efforts and initiatives on the strategic positioning of the South African agricultural sector in dynamic global markets.
Contribute to the agricultural sector growth objectives by supplying useful information and policy positions using globally tested and proven tools
Leverage centres of excellence and own resources to enhance equity, competitiveness, profitability and sustainability of the South African agricultural sector
Contribute to building a prosperous agricultural sector by supporting emerging farmers in terms of market access, knowledge acquisition, training, and mentorship
Core purpose
To create an environment conducive for improved marketing of agricultural products by improving relations between government and industry business structures.
Objectives
The increasing of market access for all market participants
The promotion of efficient marketing of agricultural products
The optimisation of export earnings of agricultural products
The enhancement of the viability of the agricultural sector
